Google Adwords / Pay Per Click Management Services

Google Adwords is the registered name for Google’s “pay per click” service. Similar systems are offered by Bing and other search engines.

Search Engine Marketing, Pay per click or more commonly known as “PPC” is the fastest and often the most cost-effective way of driving visitors to your website, services or products.

The benefits of Google Adwords or PPC:

1. You can laser target potential customers – as opposed to broadcast advertising, such as TV, radio and printed press, where you promote your message to a broad market and try and convert a small percentage of the viewer, listener or reader, PPC allows you to target potential customers by the search terms they enter into search engines, such as Google, and their geographical location. Our task is to convert as many of these potential, specifically interested customers, into leads or customers of your products or services…and we are exceptional at achieving this.
2. You only pay for a potential customer when they visit your website – again, unlike traditional advertising where you allocate a budget and hope to convert a small percentage of the audience, with PPC you only pay when a potential customer clicks on your advert. Ensuring that your budget is spent only on website visitors you have a chance of converting to customers. Our task is to get the most visitors to click on your advert and visit your website for the budget…and we are remarkable at achieving this.
3. You control the budget and cost per lead – you have full control of the budget spent on PPC. You can cap the daily or monthly spend to meet your budget. Of course, this is flexible, and in conjunction with your Digital PPC Account Manager, you can tailor your cap on spending to match business requirements. The budget spent and the number of leads generated, calculate the “cost per lead” (CPL) and when this is at the optimum level for your industry you can flex the advertising up or down to generate the number of leads your business requires. Does this mean that you can get huge volumes of leads for a tiny budget? It all depends on how competitive your market is, and the search terms you target. Our task is to get you the lowest cost per lead…and we are phenomenal at this.
4. You see results quickly – although ‘search engine optimization’ is necessary for the long-term success of your website, it can take time to see the results and a beneficial ROI. PPC offers instant leads. Within minutes of your campaign going ‘live’ you will start to see leads being generated for your business. Within a couple of hours you will have accurate data on the number of times your adverts was seen and clicked on and in around 24 hours you will start to see the data around ROI. Our team are renowned in the PPC management services market for getting detailed programmes live in hours and days, not weeks. Within 24 hours we will be analysing the leads and ROI and adjusting the programme to deliver the optimum results. Our task is to get you the right leads, as fast as possible and deliver the best ROI…and we are outstanding at this.
5. You can engage visitors regardless of what you are promoting – PPC allows you to promote, and get enquiries for, any product, service, event or activity. The more obscure the item, the lower the competition and the better the ROI. As well as products and services we have had success with getting sign-ups for webinars and attendees to events. We find obvious and straightforward ways of generating website traffic, as well as creative and ‘outside of the box’ methods to get you more targeted leads…and we are great at this.
6. Target customers wherever they are on the internet – as well as the “standard” PPC advertising where your adverts appear on the search engine results page for the relevant search, we target potential customers wherever they are on the internet. People spend more time online reading emails, watching videos, on social media and big name websites such as eBay and Amazon. We re-target (called remarketing) people who have visited your website and shown an interest in what you offer, on their travels around the internet. Want to place adverts in a customers Gmail account when they have had a quote from one of your competitors? We can do that! Want to re-advertise your products to one of your website visitors when they look to buy from Amazon? We can do that! Want to promote your products or services to previous website visitors when they use ‘apps’ on their mobile devices or cell phones? We can do that! Want o display your products in the Google Shopping section at the top of the search results? We can do that! Want to remarket to your website visitors when they are on Facebook? We can do that. We target and remarket to your customers wherever we believe we can drive up your conversions…and we are fantastic at it.

We offer all of our clients a completely free quote and consultation, so if you’re thinking about working with us give us a call or drop us an email and we’ll start discussing your options.

PPC, Search Engine Marketing, Google Adwords and Bing Ads are exceptional tools to generate leads when managed correctly. However, if your approach is not perfect, it can be a time consuming and costly exercise.

You want to work with an agency that has a proven track record in PPC management and offer services that deliver results right out of the gate.

Our UK brand is one of only a handful of companies awarded “Google Premier Partner” for Adwords, a badge that set us out as delivering leads for clients in the right way. Quality and professional services that deliver leads at the right cost. The Google Adwords Premier Partner badge is one we wear with pride.

We offer PPC management services to businesses in the UK, US, Canada and Australia. To compliment the PPC campaigns we offer SEO and all are other services in these countries as well.

Our management fees, service level agreements and contractual services are clear and easy to understand. We aim to improve your PPC campaign to a level that makes our management fees cost-neutral.

We offer all of our clients a completely free quote and consultation on what we believe we can achieve for them. We only take on clients where we are convinced we can deliver exceptional results for them.

So, if you’re thinking about working with us give us a call or drop us an email and we’ll start discussing your options.